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SEIKO Nov 2014.pdf


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Monthly Report
Product Marketing / Marketing Services
November 2014

Table of content

B2C Website

Hot topics .................................................. 1

Our new Business to Consumer
website to strengthen the SEIKO
brand to the consumer is under
construction. Features of this side
will be the quality promise of Seiko,
the benefits Seiko Specialist provide,
consumer friendly introduction to
our products, nearby opticians, registration of the Seiko purchase
among many others.

B2C Website .............................................. 1
New STARVISION product catalogue&
pricelist 2014/15 ....................................... 2
Valid SEIKO product catalogue 2014/15 .... 2
Outlook on SEIKO lens products for
2015/16 .................................................... 2
Seiko Lens.Net+ will get a successor in 20152
SEIKO Digital MultiTool ............................. 2
EasyScan a fundus camera for the optician
to assess eye health and coop with
ophthalmologist ........................................ 3
SEIKO PR texts ........................................... 3
SOG Partner Programme for 2015 ............. 3
SEIKO SUPERIOR Xcel product study is the
current SOG sales campaign ...................... 3
SRB Displays .............................................. 3
SOG will support SEIKO SuperResistantBlue4
SEIKO EYEWEAR THAT PERFORMS ............. 4
SEIKO TITANIUM Gents Styles Comfort Fit . 4
Seiko S2 - Ready Reader Program .............. 4
Production location SOEL with attractive
impact on SEIKO ........................................ 4
SEIKO Branding available from SOEL ......... 4
International visitors at SOEL of customers
from SOE Export partner............................ 5
Save the date – Opti fair ............................ 5
SEIKO The Movie – Part 2 .......................... 5

We like to welcome to our new bimonthly Marketing- and Product report.
Please let us know if you have any inquires related and we will continue to
enhance and increase our service provided.
Your Seiko Product and Marketing
team

Hot topics
>New consumer webpage under
preparation
>Coop with i-optics on fundus camera for easy eyetest available to optometrists and master opticians
>Seiko S2 ready reader program to
be launched during Opti
>Seiko the Movie part 2

Please find herewith a first impression about the look and feel of this
new website that is in line with the
image used by our colleagues in the
Seiko watch division.
International version will be online
beginning of 2015. It will be easily
possible to adapt the webpage for
every country and language soon.

The benefits of SEIKO products will
be presented in a consumer friendly
language. Registering SEIKO purchase will create a feeling of trust
and security to the consumer as well
as the strong Quality Promise coupled with the possibility to participate in lucky draws to win a Seiko
watch.