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Dev GTM guide v3 7.pdf


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Contents
Foreword: Who is intended audience for this guide? ....................................................................4
Growth & adoption of GTM ......................................................................................................4
Reasons for Growth ...................................................................................................................5
Cheat sheet of #digitalData JSON Object Names (v1.0.1) ........................................................6
GTM DataLayer cheat sheet (Enhanced Ecommerce version v2.0) ..........................................7
GTM DataLayer cheat sheet (App version v1.0) .......................................................................8
Executive Summary .......................................................................................................................9
Installation Plan .......................................................................................................................10
Common GTM setup mistakes to avoid ..................................................................................11
Comparison of GA setup vs GTM setup..................................................................................13
Tag scanning & mapping: pre & post migration .....................................................................14
Installation Questions...............................................................................................................15
STRAIGHT deployment: GA classic to GTM migration ........................................................16
PARALLEL deployment: GA classic to GTM migration .......................................................17
Universal migrations: ecommerce 3Dsecure non-iframe referrals ..........................................18
Plugins vs custom coding.........................................................................................................20
Plugin: GTM for Magento .......................................................................................................20
Plugin: GTM for Wordpress & WooCommerce ......................................................................21
Plugin: GTM for Joomla ..........................................................................................................22
Planning account structure .......................................................................................................23
Position of the dataLayer and gtm.js ........................................................................................24
Planning the setup of development environment .....................................................................25
GTM-xxxx account ID for DEV and LIVE .............................................................................26
Cascading lookup tables for UA-xxxx-x .................................................................................27
Deciding on a thank you page trigger method .........................................................................28
Deciding on a rule trigger position (onload, onready or page footer) .....................................29
Seamless migration of Tags to GTM .......................................................................................30
Deciding on a dataLayer schema .............................................................................................31
Deciding on a dataLayer naming convention standard ............................................................32
Clean page mark-up and avoidance of use of inline code .......................................................33
jQuery vs GTM auto-events.....................................................................................................34
Logins & permissions ..............................................................................................................35
Debug process ..........................................................................................................................36
How to debug video .................................................................................................................36
Chrome Tag Assist Plugin - MUST be installed .....................................................................37
GTM scripts examples .............................................................................................................39
GTM configuration - dont use inline configuration .................................................................39
Adwords dynamic remarketing custom categories ..................................................................42
Ecommerce Transactions on sale complete pages ...................................................................43
Social Measurement: Social actions buttons............................................................................46
Item page tracking....................................................................................................................50
Inline page error tracking .........................................................................................................51
Modal and Ajax box tracking ..................................................................................................52
Manual Video tracking ............................................................................................................52
Onsite search ............................................................................................................................53
404 Error Tracking ...................................................................................................................54
Custom dimensions: Registered logged-in users .....................................................................55
Custom dimensions: Customer Groupings ..............................................................................55
Auto-event PDF & outclick tracking examples .......................................................................56
Auto-event JavaScript Error detection .....................................................................................62
List of QA test ..........................................................................................................................63
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