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The Spellbound Formula eBook .pdf



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Titolo: The Spellbound Formula™ : Enchant Mr.Right™ PDF, eBook by Mehow « ✔Truth & Facts ✔Real Results ✔Real Experiences ✔FAQ ~ ✘Reviews ✘Opinions ✘Scams

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Part I:
Keys To Making Every Man
(& Everyone) Want You

Chapter 1.
Irresistibility 101
Irresistibility 101 lays groundwork for having a brilliant life,
magical relationships and, of course, being authentically irresistible.
The purpose of this chapter is to open your mind to new possibilities
and greater personal awareness.
Awareness is the key that allows you to stop automatically doing
things that drive men away and naturally begin doing things that will
allow you to have satisfying relationships. Master this stuff and you’ll
notice that men, women, children, small animals, large animals, dust
bunnies and anything not glued down will find it virtually impossible
to resist you.
Your Irresistibility Lies In The Present Moment
Take a deep breath and let your shoulders melt down. Relax
your jaw and ease into the moment. Allow yourself simply to be here.
Forget about your to-do lists. Let go of wandering thoughts of what
you might have for dinner or regrets about what you didn’t get done
today at work.
Your ability to be completely irresistible and Make Every Man
Want You lies in the present moment. When you are fully present
(meaning your full attention is in “the now”), you access the infinite
source of beauty and aliveness inherent in every living creature on the
planet. You become one with the cosmic intelligence and timeless
magnificence of all that is.
On a physiological level, being present means that you stop
going on mental vacations and actively engage your mind, body and
soul in whatever you are doing in this moment. You let go of thoughts
about the past and worries about the future and bring your full
attention to whatever, or whomever, is in front of you right now. In
the context of reading this book, being present means giving your full,
undivided attention to “hearing” the words on the page as you read
them.

Refrain from the temptation to compare this to other self-help
books you’ve read, or wonder whether or not this will work for you.
All that mental chatter pulls you out of the moment and away from
your irresistibility. Listening to that conversation you have with
yourself is what has gotten you lost and confused in the first place.
Here’s a nugget of wisdom that can transform your life in an instant.
Ready?
YOU ARE NOT YOUR MIND.
You have a mind, but you are not your mind. You are also not the
conversation you have with yourself in your mind. You may be saying
“What conversation? What is she talking about?” THAT ONE.
Of course you may be saying, “Well then, who AM I?”
Who you are is a glorious being behind your mind. You are the
awareness, the observer, the listener. You are the wise, elegant,
generous and loving consciousness that knows exactly what I’m
talking about right now.
Know this: your irresistibility is greatest when you are present,
and free from your mental chatter. That’s because the fullness and
glory of your being is showing through. Your being is your highest self
and grandest expression of who you are. It is timeless and beautiful,
full of love, compassion, forgiveness and sensuality. It needs nothing
and seeks no approval. It is who you really are beneath all of the
worry, concern, and fear.
Your mind, on the other hand, is a past/future fear-based
machine that is primarily concerned with survival. It’s always
comparing, analyzing, scheming and talking to you about what you
need to do in order to become better, prettier, more successful or
more attractive. The mind is usually not supportive of your
irresistibility. It likes to talk about your mistakes and how bad,
unattractive, fat, stupid, old or unworthy you are. (By the way — none
of those things your mind talks to you about are actually true, but

unless you become aware that you are not your mind, you believe
them to be true.)
The real truth is that it doesn’t matter how many mistakes
you’ve made in the past or how many relationships have not worked
out. It also doesn’t matter how much you weigh, how old you are, or
what you do for a living. You can be absolutely irresistible starting
RIGHT NOW. The rest of this book will show you how.
Everything Is As It Should Be
There are no coincidences. What you have in your life you
attracted to yourself, consciously or unconsciously. Everything is
exactly as it should be. Every joy, challenge, opportunity and
circumstance — including the fact you are reading this book — is
exactly what you need to serve your own personal, irresistible
evolution. None of this is coincidence.
Many women struggle against what is happening in their lives,
as though it should be different. They don’t recognize that when one
struggles against the moment, one actually struggles against the
entire universe. This constant battle of resistance is deadly to our
irresistibility. Every bit of disappointment, anger, pain, upset and
disharmony we experience is a result of our resistance to, or
disagreement with, some current aspect of our life.
Conversely, when we stop resisting or disagreeing with how our
life is showing up, and truly surrender to the fact that everything is as
it should be, we get back in sync with the universe and have instant
access to greater personal power, clarity and authentic irresistibility.
It’s important to note that understanding ‘everything is as it
should be’ does not mean you roll over and play dead, stay in an
abusive or unloving relationship, or become complacent.
Acknowledging reality empowers you. It puts you in the driver’s seat
of your life and turns the ignition.
The practice of acknowledging reality is called making is-ness
your business. In other words, get more interested in reality, or what

“is”, rather than complaining or wishing things would be different.
(Side note: The notion of is-ness has been mentioned in everything
from religion to spirituality to self-improvement to science. While I
didn’t create it, I do find it incredibly useful, as will you.)
In short, here’s what making is-ness your business means:
engage in your life with enthusiasm exactly as it is, regardless of your
likes and dislikes, your preferences, ideas, beliefs and opinions about
how things should be or could be. It is to unconditionally allow things
to be the way they are. When you deal with what is, or your is-ness,
you can then choose who you’d like to be in relationship to that.
Making is-ness your business is the secret to being powerful and
magnetic in your life. When you consistently engage with your life
exactly as it is — not as you would prefer it — you’re no longer held
hostage by your circumstances or victimized by the world.
Here’s an example. Let’s say you’re stuck in traffic. Being in
gridlock, at that moment, is your is-ness. Of course you don’t prefer to
be stuck in traffic, but that is how it is. You have two choices: you can
bitch, moan and complain about it (AKA resist your is-ness) or you
can surrender (AKA make is-ness your business) and enjoy it.
Enjoying it may look like listening to the radio and rocking it
out to your favorite tunes (what I affectionately call car dancing),
listening to educational or personal development CDs, making phone
calls that need to be handled, or simply relaxing back into your seat.
What I find so powerful is that very often, when I genuinely
surrender to traffic, not only does my frustration quickly subside, but
the traffic also begins moving quite quickly again as well.
Important caveat: you can’t practice making is-ness your business as
a manipulation to make a situation improve or get better. You’ve got
to genuinely give it a go. Only then will the magic happen.
Understanding this universal truth is essential to the Make Every
Man Want You approach because this is your access point to full
personal blossoming.

Where Our Ideas Come From
As a kid, I loved music. One song that brings back fond
memories was by an artist named Falco. He had a very catchy tune
that I used to sing and dance to around the house. At nine years old, I
especially liked the fact that he had a thick foreign accent and sang
about hot potatoes (an odd choice I thought, but hey — it was the 80s,
and he was Austrian.) It went something like:
“Hot potatoes, hot potatoes, hot pot-at-oes, hot potatoes, hot
potatoes- oh oh oh, hot potatoes…”
The song had a really funky electronic sound and in the summer
of 1985, I thought it was cool. Fast-forward nine years. I was watching
a “Top Hits of the 80s” music video special on MTV when they
announced Falco was up next. “Cool,” I thought. “… I’ll finally get to
see why this guy sings about hot potatoes.”
Well, to my surprise and embarrassment, the song had nothing
at all to do with hot potatoes. The song was called Rock Me Amadeus.
At nine years old, I had never heard of Amadeus — it wasn’t in my
vocabulary yet. My young mind filled in with something that sounded
familiar (hot potatoes) and until I learned otherwise, I believed
Falco’s hit was about steaming spuds.
The point of this simple story is to illustrate that everything we
know is simply a collection of thoughts and information we have
absorbed over our lifetime. Most of us never investigate whether
those thoughts and that information is actually accurate. When it
comes to men and relationships, most of us have absorbed ideas that
are not only inaccurate, but literally sabotage our ability to enjoy a
healthy and satisfying love life.
Let’s face it: your parents probably didn’t take a “How To Have
Wonderful Relationships” course in school. How about your
grandparents? Did they have “Loving and Lasting Relationships 101”?
Doubt it. They learned from their parents, who learned from their
parents, and so on and so forth all the way back in time.

While it’s not your fault, or anyone else’s, that you’ve been
operating on some erroneous information about relationships that’s
been passed down since the beginning of time, it’s now your
responsibility to step up and use what works. As Maya Angelou says,
“Now you know better, so you do better.”
Investigate Your Thinking Problem
The first step in kicking a drinking problem is to admit you have
one. Well, most women, myself included, have some form of a
“thinking” problem — especially when it comes to men and
relationships. We think excessively, and much of our thinking is
repetitive, illusory and downright toxic. So the first step in kicking
our thinking problem is to admit that we have a one.
It has been said that humans have approximately 50,000 60,000 thoughts per day and 95% of those thoughts are the same
ones we had yesterday. That means that unconsciously, we’re all
feeding ourselves the same lines of crap over and over again. No
wonder nothing ever seems to change.
The way out is through awareness. Be willing to investigate how
your mind and belief system are currently configured around men
and relationships. Take a look at what you believe and why you
believe it in the first place. Ask yourself: “Who put that thought there?
Who said so? Is it serving me?” My guess is that, for the most part, it’s
not.
Now let’s investigate what you know about relationships. As we
discovered earlier with my “hot potatoes” lyrics, much of what we
believe to be true is simply an old collection of thoughts put together
by a younger, less experienced version of ourselves.
When it comes to men and relationships, our ideas are often put
in place during an upsetting situation like a break-up.

Ideas like:
I can’t trust men.
I’m not pretty/skinny/talented/funny enough to get a good guy.
All men cheat.
Relationships are hard work.
I’ll never find someone.
It’s during times of disappointment that we make decisions in
our minds that limit what is possible for us in the future. The problem
is that we often forget those decisions were made, yet as we move
forward in time those old decisions hold us back from feeling fully
alive and capable of truly connecting in our relationships.
Much like an old computer, our minds have outdated software.
Investigating our thinking problem is akin to a much needed software
upgrade. As you look, you’ll see that the information our minds
contain — especially about men and relationships — is not only
outdated, but it’s completely contradictory to what we say we want
now. See for yourself. Quickly complete the following sentences:
Love is
Good men are
I’ll bet you had some automatic responses like blind, and hard
to find. Even if you don’t believe those statements to be true, like the
auto-fill function on our computers, our minds automatically “fill in
the blanks” based on information we’ve put there or heard before. If
you want to Make Every Man Want You, you’ve got to bring
awareness to your thinking problem and get clean. Remaining
unaware that you are holding onto old ideas only keeps you stuck in
the past and out of the present, where more fulfilling and expansive
relationship possibilities exist.
Irresistible Action Challenge
What are some ideas about love, men and relationships you hold as
“the truth”?

What types of things were you told by family and friends?
What old decisions about men or relationships have you made during
an upsetting experience?
Take a few minutes and write down what you believe to be “the truth”.
Now ask yourself: How old were you when you first had that idea? Is
it serving you now? How willing are you to kick your thinking
problem and reclaim your irresistibility?
Being Irresistible Requires Personal Responsibility
Personal responsibility means being accountable for the results
that do or do not show up in your life. More specifically, responsibility
means you have the ability to respond to your life instead of
automatically react. Many of us behave like robots, mechanically
acting out habitual thought patterns of self-pity, overwhelm,
resentment, and wishful thinking. Rather than discovering who we
are now or who we are with now, we re-act or act again, based on how
we reacted to similar events in our past.
Women often unleash old anger and resentment from the past
on people they are currently dating. This commonly includes
grievances held against former boyfriends, husbands, bosses and
particularly – gripes with Dad.
This automatic behavior kills their irresistibility. It is also why
many women keep having the same relationships over and over again,
just with different men. They literally keep re-acting out of old,
robotic habits and repeatedly produce similar, undesirable results
with every man they meet. Rather than taking responsibility and
investigating how they operate to see what they are doing (or not
doing), they find it easier to place the blame on the “bad man” or on
“bad luck.”
Being personally responsible allows you to dissolve old
programming so you can actually start responding to your life
appropriately rather than mechanically re-acting like you did in the

past. This is an incredibly exciting and irresistible place to live from.
With personal responsibility, you gain a tremendous amount of
control in your life. You can free yourself from cyclical life patterns
and proactively impact the quality and existence of your
relationships.
The first step in personal responsibility is to bring awareness to
how you operate in your life. This means being investigative,
observant and non-judgmental. Ariel and Shya Kane, internationally
acclaimed authors and seminar leaders, as well as my good friends,
teach an incredibly easy and effective way to do this. They say,
pretend you’re an anthropologist studying a culture of one: you.
The Kane’s encourage an anthropological approach to life.
Anthropologists simply note what is. They look and observe without
adding commentary or judgment. For example, an anthropologist
would never say, “Those crazy savages perform ridiculous fire dances
at ungodly hours.” An anthropologist would simply jot down, “The
indigenous people perform fire rituals at 3:00AM.”
If you want to be irresistibly attractive, you have to observe
yourself in this same non-judgmental way. Simply notice what you
do. When you judge, berate, criticize, complain or otherwise add
commentary to your self-observations, you actually cement
undesirable behaviors in place.
There’s a law in physics that states: for every action, there is an
equal and opposite reaction. In other words, what we resist, persists.
Judging, berating, criticizing, and complaining are all forms of
resisting. They are non-neutral statements that act like crazy glue and
stick your unwanted behavioral patterns to you. When you simply
notice what you do instead of judge or criticize yourself, a magical
transformation can take place instantly. You will no longer be run by
the habitual behaviors that kill your attractiveness, irresistibility and
cause relationship mischief. This is because what you look at nonjudgmentally, disappears.
Looking at something without judging it is neutral and
liberating. If you non-judgmentally observe a behavior, you will have

introduced choice into the equation. In that moment, you are free (if
you so choose) to stop doing those things that kill your attractiveness.
Being non-judgmental instantly dissolves the habitual nature of your
behaviors and creates the option for you to be authentically,
appropriately, and irresistibly you.
If there’s any situation or circumstance in your life that you
don’t like (i.e., being single, out of shape, shy around men, in a
mediocre relationship) you’re resisting it. Your resistance to it
actually holds it in place because your thoughts have energy and are
creative. Said another way, when you resist something, you actually
add energy to it by thinking about how much you don’t like it or wish
it would be over already. This literally keeps re-creating it in your
experience and pretty soon, it’s all you can think about.
When you simply look at a situation, see it for what it is, and
stop wishing it were different, the situation loses its dominating
power over you. It literally disappears. You leave it alone, it leaves you
alone.
It is from this place of neutral awareness that your true irresistibility
is unleashed and the following occur:
• Being single is no longer a problem or failing you have to get over.
It’s an opportunity to re-engage in your life and reinvest in your
spiritual growth. It’s a jump off point for fun, adventure, romance and
self-discovery.
• Being out of shape is no longer a permanent character flaw. It’s
simply your current starting place from which to reveal a stronger,
healthier and more fit you.
• Being in an unsatisfying relationship is not something you have to
make different (i.e. trying to change your man into something he’s
not). Tell the truth that it doesn’t work for you anymore and give
yourself the option to create something that does.
Contrary to popular belief, you do not need years of therapy to
heal yourself or change undesired behaviors. With awareness (again,

which is a judgment-free noticing of something), resolution can occur
instantly.
Reality Check: does this mean that if you are $26,000 in debt and
you look at it non-judgmentally, it will literally disappear? I wish.
What will happen, however, is that you will no longer be dominated
by the guilt, worry and fear associated with it. You’ll get your life back
and regain your personal power. By noticing the is-ness of your debt,
you can begin taking action to reduce it. The universe will support
you with a bigger tax refund, a raise, new clients or other “found”
money. In the meantime, you will no longer live under the constant
mental chatter about how “bad” you are for having debt or live your
life through a filter of scarcity.
The first step is personal responsibility. And the key to personal
responsibility is awareness. When you become aware of things you do
that are not conducive to attracting and keeping men, and don’t judge
yourself for what you discover, you actually stop doing those things.
The Irresistible Paradox: You’re Already Irresistible &
There’s More To Come
A paradox is a statement that initially appears to be
contradictory but then, upon closer inspection, turns out to be true.
Most women I know are truly irresistible, but they just don’t know it
yet. They walk around with false and outdated ideas of who they are
and look for validation in places it can never be found - the right
body, a successful career, or the perfect relationship.
The truth is your irresistibility is independent of the physical
world and your life circumstances. It is ageless and outside the
confines of time and space. You are not separate from it. You do not
have to be someone else or do anything additional to access it. You
simply need to remember your true nature, your being, and be willing
to look at the obstacles that have gotten in your way without judging
yourself for what
you discover.

You’ve already taken the first step. You’ve had the courage and
desire to invest in this book. That tells me you are willing to
investigate your own personal landscape and take the exciting journey
of self-discovery.
I tell you this: your irresistibility is already within, however
there is certain information you’re currently unaware of that’s
sabotaging its full bloom. And, although you’re already irresistible,
there’s always more that’s possible. Your potential is limitless and you
will continue to discover deeper facets of your aliveness if you are
willing to keep investing in yourself and practice the irresistible
lifestyle outlined in this book. Make no mistake. There is NO LIMIT
to how radiant, alive and irresistible you can be.
Satisfying & Loving Relationships Are Your Birthright
You deserve healthy, satisfying, and loving relationships. They
are your birthright. God (a.k.a. the Goddess, The Universe, Higher
Power, The Source, or whatever you like to call him or her) created
you in complete perfection, as she did everything in our universe. By
virtue of being born, you are worthy of being loved. It is not
something you have to earn, manipulate, or figure out how to
produce. It’s hardwired into you. You are not separate from love.
In a certain respect, love is all there is. Fear, resentment,
isolation and aloneness are all illusions created by the mind to keep
us believing we are separate from one another and separate from our
divinity. The mind needs this belief to survive. The mind thrives on it.
Your “being”, however, knows that underneath the illusion of the
mind, love is all there is. Your “being” knows there is no limit on
love’s supply. Love will never run out and it can never be stolen from
you because you are the source. Giving it away only produces more.
Remember this as you meet the obstacles to your irresistibility. Love
is the fuel that energizes the world and can transform all darkness
into light. Let it fuel you past the false thoughts and old ideas that
have shadowed your true irresistible nature up until now.

Irresistibility Is A Lifestyle, Not A One-Time Magic Pill
You’re discovering how to naturally unleash your irresistibility,
inside and out. It is the greatest gift you can give yourself and the
world. But being irresistible is a lifestyle, not a one-time magic pill.
It’s like being in great physical shape. You can’t exercise once and
then never have to go the gym again. Lasting results of health, fitness
and well-being come from consistency over time. Being irresistibly
“fit” is no different.
A lifestyle, by definition, is a way of life or style of living that
reflects the attitudes and values of a person. The irresistible lifestyle is
about being fully alive, expressive and compassionate (to yourself and
others). It’s about accessing your highest self and living consistently
with awareness.
The irresistible lifestyle can be easily forgotten when life throws
you a curve ball. You lose your job. Your printer goes on strike right
before a big meeting. The new guy who seemed so dreamy turns out
to be a royal jerk. When you get upset or disappointed, it’s normal to
get knocked off center and forget your true irresistible nature. It will
be tempting to slip back into old, unattractive, familiar habits. I’m not
suggesting you pretend everything’s rosy when it’s not. What I am
suggesting is don’t hang out there.
Build your irresistible lifestyle muscle with these simple three-steps:
1. Practice your ability to neutrally observe what you’re feeling.
2. Allow yourself to really feel it (without trying to make the feeling
different or get it over with). Experience the body sensation.
3. Keep bringing yourself back to this moment and respond (not
react) from there.
Please don’t misunderstand. I’m not suggesting that you
pretend to be happy when you’re not, or that you don’t speak your
mind when something’s not working for you. What I am proposing is
another possibility. A space of well-being where you can be authentic,

communicate your truth fully, and enjoy a sense of authenticity and
irresistibility all at the same time.
Don’t forget your true nature. It is during challenging times that
we most need to remember how brilliant we really are. Support
yourself back to center by re-reading this book and others that leave
you feeling inspired and alive. Reach out. Call your coach or others
who can help you get back on track. Use this work to create a
community of irresistible women (and men) who will support each
other in living from their brilliance, not their victimhood.
Just like working out, these practices will build your
irresistibility muscles. You’ll develop strength and stamina over time.
When you get bumped off course, you’ll be able to quickly and easily
regain your center. Your intrinsic nature is irresistibility. It is healing,
both for you and for the world. Make it a lifestyle.
No Manipulations, Tricks Or Techniques
Being authentically irresistible is not about how to manipulate
men or do little tricks or techniques to get them to love you. After all,
if you have to manipulate, perform trickery or master techniques to
get someone to love you — he really doesn’t love you.
He has fallen for a well-executed technique. And what’s worse, if you
use manipulation or tricks to catch a man, you’ll have to keep up a 247 charade so he’ll never catch a glimpse of the real you. (Because if he
did, you fear he’d leave!)
The Make Every Man Want You approach is completely
different. It’s about waking up and being alive, expressive and most
importantly, being you. It’s about healing every false thought you’ve
ever had about love and relationships. It’s about discovering your
natural ability to be authentic, sensual and downright irresistible in a
way that is true to your soul and inspires others to do the same. Tricks
and techniques are cheap. Authentic irresistibility is exquisite. Go for
the real deal.

Victimhood Is Prohibited
There are no attractive, irresistible victims. Being irresistible
means you take full responsibility for your life. That means
recognizing that you’ve engineered your life to be exactly the way it is
right now.
Many women believe that the events of their lives are
determined by factors that are out of their control. I often hear
women speaking of their bad luck in relationships (and in life) as
though it was something happening independent of them. They’ll say,
“Why do I always get guys like this?” or “If I didn’t have to work for
such a crazy boss, I’d have time to work-out and be in shape.”
Other women assume their repetitive relationship difficulties
stem from a fault within themselves and believe they have some kind
of genetic character flaw, again, completely out of their control.
They’ll say things like, “I can’t help myself. I have to be with him.
That’s just the way I am!” or “I’m just lazy. Getting to the gym is too
much work for someone like me.” Both are inaccurate.
If you are capable enough to get your hands on a copy of this
book, you are capable enough to drop your drama, discover how to be
irresistibly you, and do what it takes to have wonderful, satisfying
relationships in your life.
Truth Telling Is Required
The women who have the highest success with the Make Every
Man Want You approach are the ones willing to tell the truth — to
themselves, about themselves. They say, “Yes, I do that!” when they
recognize they’ve been complaining, whining or behaving in some
way that doesn’t succeed in producing the results they want (i.e.,
being irresistible, having great relationships with men). They don’t
beat on themselves or judge themselves because of what they
discover. They simply notice the truth and move on.

Irresistible women are also willing to let go of their need to “be
right” and defend their point of view — as though they know it all
already. All true growth and learning comes out of a willingness to not
be right. Think about it. Whenever you have the courage to say “I
don’t know…” or “Perhaps there’s another way…” you open yourself
up for greater insight and possibilities.
I always get suspicious when a coaching client quickly says,
“Yes, yes, I know that already…” when I give them feedback. That
snappy “yes, yes, I know that already…” tells me they really don’t
know that already and are unwilling to look stupid — mostly to
themselves. The fact is, what they “know” has gotten them into
trouble in the first place. An open, receptive and non-defensive
attitude allows for more expansive, miracle-based relationship
possibilities to enter.
We’ve got to be willing to tell the truth — to ourselves, about
ourselves — in order to see and dissolve those things we do to
sabotage our irresistibility and stunt our ability to attract and
maintain great relationships with men. The truth really does set us
free.
Humor & Fun Are Strongly Suggested
Right now you’re holding a roadmap to enlightened
irresistibility. And as they say, the middle word in enlightenment is
“light”. Having a sense of humor about yourself and your past
relationship mistakes will not only expedite your results, but it will
nourish your soul and give you some good laughs along the way.
It takes a level of humility and light-heartedness to see things
about yourself that you may consider foolish or embarrassing. Be
gentle with yourself and recognize there’s not a woman on the planet
who doesn’t have her own personal collection of moments when she
said, “What was I thinking?!” when it came to love and relationships.

Chapter 2.
Why You Need To Be Irresistible
Have you ever had the feeling that you were meant for great
things? As a little girl, did you know you had something special to
express into the world? Many of us have lost touch with our
whimsical, feminine dreams of greatness in exchange for a more
driven, masculine take on success. Without even knowing it, we’ve
been enlisted on a mission: to prove we can do it as well as, or better
than, the men. We are all so desperate to attain what we imagine will
make us equal and happy (a successful career, marriage, family, 2.2
kids) that we forget who we really are: brilliant, sexy and magical
creatures like no other.
We’ve forgotten that our power lies not in competing with or
trying to be like men, but in embracing our natural and womanly
strengths of compassion, enchantment and tenderness. We are
intuitive healers and masterful lovers. Our hearts run deep with
emotion and we cast a wide net for spiritual truth. Our sexuality and
feminine wiles inspire, enliven and empower. We are remarkable
beings.
The world is in desperate need of irresistible women: women
who are willing to be enthusiastic, alive and expressive — regardless
of the circumstance; women who are not afraid to tell their truth or
speak up for what they believe in; women who feel at ease being
intelligent, sensual, and compassionate all at once; women who do
not compete with, demean, or do battle against men (or other
women), but who see everyone for who they really are — fellow
human beings traveling alongside them in search of a great life — in
search of love.
Let’s face it: love is what we all really want. Although we strive
for the right clothes, the right hair, the right body, the right job, the
right relationship, what we really want is to know someone loves us
and everything’s going to be okay.

You know what? You are loved and you are okay right now.
Everything else is an illusion. Worry, regret, and anxiety are all
mental constructions called up by our minds to distract us from the
terrifying realization that underneath it all, we’re just fine.
As we relax and embrace our own okay-ness, we unlock our
irresistibility. Our dreams surge back into our hearts and our spirits
are free to soar once again. Without so much energy tied up in our
imagined neuroses, we have the time and energy to re-engage with
our purpose and once again make a difference in our world. You are
an extraordinary woman. You have a purpose in this world and hiding
behind a fictional story that you are broken or incomplete is not it.
The world needs you. It needs that very special something you knew
you had when you were a little girl.
Claiming your irresistibility is the key to fulfilling your potential
as a woman and as a human being. It is the secret to making the
impact on the world you were meant to make. Women who embrace
their irresistibility hold the heart of the world.
Fully embrace your feminine as well as your masculine energies.
We all have both and integrating them in a balanced way is the key to
unlocking your full potential as a human being. Follow as much as
you lead. Comfort as much as you command. Dance with the everchanging flow of both masculine and feminine energies within you
and allow the fullness of your glory as an irresistible woman to show
through in everything you do. Your feminine side is more compelling
than you could ever imagine. Your softness and vulnerability are
magnificent. You are an irresistible woman. Be proud.
Whether it’s in the boardroom, the bedroom, on the battlefield
or in the grocery store, our world needs irresistible women now more
than ever. Our children need them. Our businesses need them. Our
schools need them. Our governments need them. The world needs
you to claim your brilliance and share it. Let your life be an example
of how glorious it is to be an irresistible woman.

Chapter 3.
Time-Tested Truths: What Every Irresistible
Woman Needs To Know
You’re about to learn five truths that will free you from 99% of
the relationship drama, frustration and personal insecurity you’ve
experienced your entire life up until this moment. If you let it, it will
free you from ever experiencing it again.
Most of us are operating on false information. We’ve been
culturally misinformed about what it takes to have and maintain great
relationships and, until now, about what it means to be truly
irresistible inside and out. When you’re operating on false
information, you’re being misled. You’re literally heading in the
wrong direction and it’s impossible to find what you’re looking for
because you’re in the wrong place.
For example, if I told you to bake a cake and gave you the recipe
for meatloaf, would you be surprised when your cake tasted like
meatloaf? Probably not. If I insisted you had the right recipe for cake
and asked you to keep trying, would you ever eventually bake a cake
instead of a meatloaf? Nope. That’s because when you’re operating on
wrong information, you’re going to keep getting the wrong results. It’s
no different with men and relationships.
Most of us are operating on wrong information, so it’s
impossible to experience the kind of loving and satisfying
relationships we desire. But as you’re about to discover, with the right
recipe it becomes easy to have your cake and eat it too.
Truth #1: A Relationship Will Not Save You
“To wait for someone else, or to expect someone else to make my life
richer, or fuller, or more satisfying, puts me in a constant state
of suspension.”
Kathleen Tierney Andrus

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1

Table of Contents
What is the Venus Factor............................................................................................................................4
Your New Venus Family........................................................................................................................9
Balance................................................................................................................................................12
Gender Differences In Metabolism..........................................................................................................14
Size Difference....................................................................................................................................14
Body Composition...............................................................................................................................15
Leptin...................................................................................................................................................18
Nutrition Science......................................................................................................................................24
Eat-Up Days vs Cheat Days................................................................................................................24
Disinhibited Eating – 'Good Food' vs 'Bad Food' Thinking Must Go.................................................27
Hot Button Foods................................................................................................................................30
What Should I eat?..............................................................................................................................31
Soy.......................................................................................................................................................31
Sugar....................................................................................................................................................31
Artificial Sweeteners...........................................................................................................................32
Beverages............................................................................................................................................33
Carbohydrates AKA "Carbs" - 4 calories per gram.............................................................................35
Fats - 9 calories per gram....................................................................................................................36
Protein - 4 calories per gram...............................................................................................................37
Meal Timing and Meal Frequency......................................................................................................38
Ego Depletion......................................................................................................................................40
A special note about coffee..................................................................................................................42
Calories.................................................................................................................................................... 44
Deficit vs Maintenance........................................................................................................................44
Metabolic Rates...................................................................................................................................46
Tapering Up Calories...........................................................................................................................49
Weight vs Shape.......................................................................................................................................51
Thinner Isn’t the Only Answer............................................................................................................53
What Determines Your Shape?............................................................................................................54
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The Golden Proportion........................................................................................................................57
The Venus Index Measurements.............................................................................................................. 59
Ideal Waist (Height-to-Waist Ratio)....................................................................................................60
Waist-to-Hip Ratio (WHR)..................................................................................................................63
Shoulder-to-Waist Ratio......................................................................................................................65
How to Take Your Measurements.......................................................................................................67
Venus Index Measurement Example Guide........................................................................................68
Metabolic Flexibility & Adaptability..................................................................................................71
12-Week Undulating Metabolic Override Program.................................................................................72
Weeks 1-2 : 5 & 1 Protocol.................................................................................................................72
Weeks 3-4 : Undulation #1 - High Fat 2&1 protocol..........................................................................72
Weeks 5-6 : 5 & 1 Protocol.................................................................................................................73
Weeks 7-8 : Undulation #2 - High Protein 2&1 Protocol...................................................................73
Weeks 9-10 : 5 & 1 Protocol...............................................................................................................73
Weeks 11-12 : Undulation #3 High Carb 2&1 Protocol......................................................................74
The Venus Factor Virtual Nutritionist...................................................................................................... 76
Using The Venus Factor Virtual Nutritionist.......................................................................................76
Inputs...................................................................................................................................................77
Outputs................................................................................................................................................78
Supplements ............................................................................................................................................81
References................................................................................................................................................84

3

What is the Venus Factor
The Venus Factor is a complete weight loss and body re-shaping system. The components that make up
the entire system are as follows:
1. Main diet and weight loss manual (this document).
2. The 12-week workout system - this includes a library of instructional exercise videos and
complete 12-week workout system that can be done at home or in a gym.
3. The Venus Factor Virtual Nutritionist - this is a software app that calculates your specific calorie
and protein requirements for weight loss specific to your body measurements.
4. The Venus Community - A private online community exclusive for Venus Factor members only.
You can meet and learn from other Venus members, start your own personal blog within the
community, or just browse other members' blogs and forum for information. Your level of
involvement is your choice.
5. The Venus Index Podcast - Where you can listen to other Venus members tell their weight loss
success stories. Every year we host 3 transformation contests and I interview all the winners to
get the real inside story on how they used the Venus Factor system to fit their life and
challenges to achieve their weight loss and body shape goals.

Theoretically you can lose all unwanted weight using only the dietary tools you will find here. In other
words, if you never want to workout you don't really have to. However I rarely recommend this
approach as your results will be both accelerated and optimized with the addition of physical activity.
This is why we've included the 12-week Venus Factor workout system for you.
Getting in shape, or rather, changing the size and shape of your body is a two part process.

4

Part 1 is weight loss and fat removal.
This part is almost entirely dictated by your nutrition and diet. You can lose all the weight and fat that
you want if you have the right dietary approach. This system provides that dietary approach not only to
lose the fat but also to keep it off. This second point about 'keeping it off' cannot be stressed enough.
Many different diet programs can cause temporary weight loss. However the methods of most diets is
to 'crash' you into the weight loss, putting your hormonal, psychological, and physical systems out of
balance which leads to a stalling of weight loss and eventual rebound weight gain. This weight regain
pushes your system even further out of balance.
We've studied this problem and developed a solution that allows for weight loss without crashing and
most importantly without the rebound weight gain. This system should be the last one you ever need as
it's designed to produce as close to permanent weight loss as possible.

Part 2 is body and muscle shaping and toning.
You have a unique body structure and shape that is largely determined by two factors:
i) the location and amount of fat you have on your body
ii) the shape and size of your muscles

And, while it is true that much of your natural shape comes from your genetics much of the way you
store fat and build muscle is within your control.
We've already discussed that the diet portion of this system will be used to remove the fat off of your
body (nutrition and diet component). The second part of this system is how you can change the shape
of your body by changing the shape and tone of your muscles (workout component).
Some people will remove the fat from their body and be perfectly happy with the natural shape and
tone of their muscles and will not want to, or need to do any exercising for muscle tone or shape. In my
experience this is less common as most women want to work on certain areas of their body.

5

The look and shape of your body is entirely within your control to change as you wish. You can take fat
off where you want, and you can shape and tone any muscles you want. For example many of our past
successful Venus's have lost all the body fat they wanted to lose, and then turned their focus to working
on specific muscles to complement their new leaner form. Many found that they wanted to work on
building their butt, and our program provides the tools to do this. Others find that once they lost their
weight they needed to work on their shoulders and arms citing that they already had strong firm legs
but needed their upper body to come into balance. Others still wanted a whole body workout that
provides balance, shape and muscle tone to their entire figure. All cases can easily be done with this
program.
Overall the Venus Factor system is designed to be the simplest approach possible to achieving fat loss
while also providing a workout program for developing and shaping muscle in a manner that is specific
to a woman's body. A major consideration that went into the production of this program was
practicality. In other words, this program had to also fit within a busy modern life. I fully believe you
can have the body you want without having to sacrifice your social life to get it. After all, what would
be the point of getting into great shape if you can never reap the social benefits of that new shape!?
Too many trainers and fitness coaches teach their clients to treat their diet and workout like a 'second
job'. Are you kidding me?! I don't even want a 'first job' let alone a second one!
The vast majority of women who want to lose weight simply do not have 6 to 8 extra hours a day to
dedicate to this endeavour. Heck, for most people even carving out 1 hour takes some rearranging and
schedule juggling.

6

My view of the Venus Factor is this:
The Venus Factor System is the essential diet and fitness tools you need to get the body you want,
while still being able to enjoy your life to its fullest.
My goal with this program is to simplify the process rather than overcomplicate it. No doubt if you
tried other diet or workout programs you already have many different diet and fitness 'rules' floating
around in your head that you will not see come up in this program. In fact one of your first challenges
will be accepting how simple this program really is. And I can assure you it's pretty simple.
At this time it's worth making a distinction between 'simple' and 'easy'.
This program just like any other diet or fitness program will have some challenges for you, some won't
necessarily feel 'easy' but they will be 'simple'. For example, a push up is a 'simple' movement, but it
may not necessarily feel 'easy' the first time you try it. Likewise eating a bit less sugar or fat is a
'simple' concept, but it may not feel 'easy' in the moment.
So to be clear I've made this as 'simple' as possible, but sometimes it won't necessarily feel 'easy'.

7

Beth Hill – The Venus Mindset
I do want to offer a huge thank you to YOU! It was discovering YOU
through MFP that led me to the Venus Index and I haven't looked back.
You have created such a beautiful transformation and I am simply in awe
of you! My 12 weeks ends today and I am so thrilled with the changes that
have occurred in my life - physically, emotionally, and spiritually!
As a tall woman, my biggest fear was always becoming big and tall. It has
now happened twice in the recent years and it feels absolutely horrible. At
this point in my life, I truly don't see it ever happening again. I have no
reservations and am committed to going forward!
Beth Hill

Like everyone else, I have tried it all and struggled to make anything work

long term. VI is the answer I have been looking for. It's not prepackaged. It's not a pharmaceutical secret. It's not
a list of rules. It's not a temporary fix. It's not a fraud preying on human weakness for financial gain. It is the ease
of eating the foods I choose to eat on a smaller scale and simply challenging my muscles more and more. It is
not eating when I'm not hungry and budgeting my calories for when I do want to eat. It is not fitness for the
physically fit - it is fitness to create fitness. It is a personal commitment with no strings attached.

The biggest surprise for me has been my spiritual and emotional transformation. I am experiencing and enjoying
an unfamiliar joy - I can only describe it as being "high on life!" I am not sad, angry, grumpy or tired anymore.
My self-esteem, motivation, and optimism have been recharged. I am Beth again and that feels really good. I
truly feel that the best years of my life are ahead of me. The added benefit of connecting with and developing
friendships with so many likeminded women on VI has been an added bonus and such a blessing.
You led me to an amazing place Roberta and, because of that YOU will always be a part of my story. Thanks so
much!
You are loved!
Beth

8

Your New Venus Family
I'm writing this part to make sure you're going into this program with open honest eyes about what it is
and what you can expect from it. You can have it all, you can lose all the weight and fat you've ever
hoped for and you can change the look and shape of your body however you wish. And one of the best
ways to get started is to talk to the Venus's in the community.
You can talk to many of our previous Venus transformation contest winners in the community and learn
exactly how they did it. They'll be more than happy to share. You can also listen to their podcast
interviews and absorb all of their insight and wisdom of how they managed to overcome their own
personal struggles along the way to getting their Venus body. Everyone will have their own personal
path to follow and I guarantee there is a Venus who has already done it that can help you with your
personal challenges.
Venus members are always willing to help, many of the previous successful Venus's will take new
Venus's under their wing and coach them through the process. Some form tight bonds with a few others
and create txt messaging accountability friendships. Others find local Venus's in their area and actually
meet each other in person to chat about the process, go for walks together and even workout together.
I've personally travelled to meet up with different Venus's and we've organized meet ups in various
locations (Las Vegas being a crowd favorite) and there is always another meet up around the corner.
In short, there is a wealth of experience, information, support, and friendship waiting for you in the
Venus community, all you need to do is introduce yourself and join the discussion. If you're not a
'forum user' then you can just poke around and read for awhile, no need to start chatting if you're not
100% comfortable at first.
The women of the Venus community are your new partners and team that will support you throughout
the process of getting to your weight loss and fitness goals. Many have built lasting friendships that
have transcended the community and turned into real life friendships. The community is waiting with
open arms for you whenever you're ready to be a part of it. And to be clear, this is a secure community
that is only available to active Venus Factor members, nobody else can read or access it.

9

Podcast Interviews
As I mentioned already, most of our past Venus transformation success stories have done a podcast
interview with me to reveal exactly how they achieved their weight loss and body shaping goals. There
is priceless information in each of these interviews and you can listen to them all for free just by
visiting our blog at www.venusindex.com
You can also find the podcast on itunes or whatever podcast aggregator you use by searching for
'venusindex'.

10

Roberta Saum - The Venus Mindset
To me the Venus Mindset is a lifestyle that is about
taking ownership and responsibility for my own
health. It is a belief that I can be healthy, lean, fit,
muscular, and athletic within a mostly sedentary
society that contains an overabundance of food.
The odds of achieving this are against us in our
society so it takes a strong and aggressive mindset
to achieve this level of fitness and keep it. It is a
lifelong mindset. You need to be an outlier and do
things differently from everyone else.
The Venus Ideal goals were mostly part of the
weight loss phase and gave me the weight range
and shoulder and waist circumference to shoot for.
Having a realistic and tangible goal was a key for
staying on track and knowing I was headed in the

Roberta Saum

right direction.
It’s time to forget about what my scale weight is. It’s time to not worry about what my waist measurement is.
It’s time to enjoy the new me and the new clothes that still fit. It’s time to enjoy being physically active and
participate more in enjoying life. It’s time to listen to what everyone in my family and society is telling me,
“Wow you have an amazing physique and are so fit and healthy. How did you do that?”
I’m learning to enjoy life a little more. This is something I can do for the rest of my life. It’s my new life. It’s
the Venus life.

Roberta Saum

11

Balance
This program is also about balance, both internally and externally. We fully expect you to have a
balanced life between career/school, family, friendships, relationships, hobbies and getting the body
you want. It's not an either/or situation. You should not, and will not have to put your life on hold to
change your body. Any program that teaches you this sort of extreme action is doing something (and
likely many) things wrong.

Internal & External Balance
The concept of balance starts with internal balance of your body from
a metabolic and hormonal level, extending to a balance of your
bodyfat levels and muscle, to a balance of your upper body and lower
body proportions.
I want you to get away from extreme thinking in black and white
terms. There is too much of this sort of thinking in diet and fitness and
it leads to significant stress over the process and I believe this stress is
the root of the failure that most women experience from dieting.
You'll find that I leave out many diet and fitness industry 'rules' about eating because I've learned
they're simply not necessary and add stress to a process that is already stressful enough. What is left in
this program are the essentials, just the tools that you need to succeed.
In the following section you'll learn about the major gender differences in metabolism and body
composition, and why the Venus Factor is designed for women specifically. You'll see that when the
systems of your body are out of balance it leads to difficulty losing weight. From there I'll explain how
the program works to correct any imbalance and put you back in an optimal state to both lose your
unwanted bodyfat and keep it off.

12

Res from the UK
As a 30 year old working mother I do not have
time to waste. I do not have room in my head or
my schedule for a hundred complicated diet and
fitness mantras with which to punish myself on a
24/7 basis.
At this point you may well say, “Then you can
forget about getting a better body. THAT’S a job
in of itself!” Hey, I’m a modern woman and we
like to ‘have it all’ right? Luckily with Venus this

Res from the UK

becomes a realistic possibility.

I joined Venus in January 2013. In 4 short months, I have achieved my best look since pre-pregnancy, all whilst
holding down two clinical placements and finishing my graduate studies with a First.
How did I do it? *Clears throat* easily. Yes, truly. I worked out no more than 3 times a week, I did zero cardio.
In truth I hung out like the Venus de Milo herself spending weekends in Paris, Rome and London, sampling all
the delicious fare these places have to offer. In short I lived my life. The diet travels.
For me the Venus Mindset is one of true adaptability. The Venus solutions become a part of your life, they don’t
take over.
Venus is not a one trick pony. I may be high maintenance but the diet and programs are not.
There was no fuss, no nightly planning, and no ‘falling off’ the diet. There was really no diet in the traditional
sense to fall off of.
A Venus is adult enough to make her own food choices and mature enough to hold responsibility for them.
A Venus doesn’t sit home sipping water and eating steamed veggies on a Saturday night. She’s out on the town at
the best restaurants, in the best dress, enjoying herself.
The Venus lifestyle is one of commitment. But one that is joyfully made given the overwhelming physical
returns. For just a little consistency you get a lot of progress.
The flexibility of the lifestyle makes it easy to side-step all the old diet blocks of more restrictive and
complicated diet and training regimes.
Res from the UK

13

Gender Differences In Metabolism
Men and women are different, this should be obvious at first glance. However, many people never stop
to consider that the things that make men and women different on the outside, come from the inside.

Size Difference
There are some rather obvious differences in men and women from a metabolic standpoint. The first is
that men in general have more lean body mass than women and as a result men can eat more calories
than women while still maintaining a leaner body. I've often been out for dinner and noted that the
serving sizes of food at a typical restaurant seem to be 'calibrated' for men. In other words, the portion
served fits fine for me, but seems to always be too much for a woman who might be dining with me.
It's a bit unfair that I can simply eat what is served while she will have to leave some on the plate if she
is concerned at all about managing her calorie intake.
The alternative would be a world of portion sizes 'calibrated' for women where she could eat what is
served and be perfectly satisfied without having to leave any food on her plate and I would have to
order double the amount to be satisfied. It's a matter of perspective, but the latter case would be much
more effective for weight loss as it's much easier to simply eat what is served to you compared to
exerting the willpower to leave food on your plate.
Ok that is enough about the general size difference of men and women. The next big difference is how
testosterone and estrogen affect our bodies.

14

Body Composition
Estrogen is what makes you a woman and testosterone is what makes me a man. Women and men alike
have a normal healthy and important circulating level of both of these hormones. Your estrogen levels
are much higher than the small amount a man would have, and likewise a man's testosterone level is
much higher than your normal health levels.
Gender differences in estrogen and testosterone levels are what dictate the difference we see in the
normal healthy ranges of body composition between men and women.
The normal body composition range for men is between 10%-20% bodyfat and for women is 20%30%.
Critically low bodyfat for men is approximately 3%, whereas for women critical low is approx 13% (as
indicated by the appearance of potentially dangerous metabolic abnormalities).
Clearly there is a difference in the general normal body composition of men vs women.
A man can be at or below 10% bodyfat and look healthy and lean. A women achieving this level of
bodyfat would actually look abnormal, sickly, and if enough muscle mass is on her body she will look
overly masculine.
In my experience working with many different women I've found that a lower bodyfat limit of
approximately 16% - 18% is as low as most women will ever want to go and still maintain a feminine
look. Anything below 20% is considered 'athletic/elite' for women. To contrast this with men, a bodyfat
% of approx 8-10% would be necessary for a man to be viewed as athletic/elite.
These body composition differences are due to the effect testosterone and estrogen have on our ability
to store and burn fat. This is totally normal and no reason for concern, it's simply why you are shaped
like a woman and I am not. The take home message is not to compare your bodyfat percentage to that
of a man (if you're thinking in terms of bodyfat at all).
Your target healthy range is between 20%-30%. Most of our Venus transformation contest winners
arrive at their best figure anywhere between 18%-22%. Your specific best/happiest/healthiest look will
15

be unique to you. We cannot predict with certainty what your bodyfat % will be when you arrive at the
look you are happiest with, but my guess is it will be somewhere close this range of 18-22%. This is
important: The goal is not 0% bodyfat, nor is it to reach a predetermined level of bodyfat because you
think this is the number you should have. The goal is to create a body you love and are proud of.
Mostly likely this will end up somewhere around the range of 18-22% bodyfat.
Let's do a brief summary of the gender differences we've talked about so far.
1. We know that you have more estrogen and less testosterone than men. It's what makes you a
woman, and it also determines what your lower healthy bodyfat range will be.
2. You generally have less lean body mass than a man and therefore do not burn as many calories
on a daily basis
3. Because of point 1 and 2 men can generally eat more calories than women and maintain a
somewhat leaner body

The next most important gender difference when it comes to fat loss is with the hormone leptin.

16

Lisa Barban Etwell – The Venus Mindset
The Venus Mindset and what it means to me.
If I were to put the Venus mindset into one word it would be
EMPOWERMENT.
Cutting out the static is critical in being a successful Venus.
Having the knowledge that calories are king for fat
loss/maintenance and that lifting heavy things builds shape is
like owning a huge set of ear plugs protecting our ears and minds
from the constant noise, myths, confusion and untruths being fed
to us through the media and diet/fitness communities.
Another form of empowerment is the right to choose. You get to
decide whether you want your current shape or the shape of your
choice. How? By lifting heavy things.
Lisa Barban Etwell

You get to decide whether you want your current body fat levels
or ones that are less/more. How? By deciding how many calories
you eat.

Bottom line - YOU get to decide - and when you take the control and power of your own body back
from those that hijack your goals - that is power.
That is freedom.
So.. what is the Venus mindset?
Empowerment. Choice. Freedom.
That doesn't mean it's easy. But it does mean that you ultimately have all the power in the world to
make ANYTHING happen.

17

Leptin
Leptin is a signalling molecule that is released from your fat cells that is
typically described as the master hormone regulating fat loss, due to the fact
that is more or less released in proportion to the amount of fat you have on
your body. The more fat, the more leptin (Owecki M. et al. 2010). This
however leaves out all of the other roles it plays, and it can actually be seen
as a master signalling hormone that is involved in the regulation and
signalling of bone density, metabolic rate, fat mass, cognition and memory,
inflammation, taste and sweetness perception, insulin sensitivity, and even the pathogenesis of skin tags
(Moran CN et al. 2011, de Boer TN et al. 2012, Horio N et al. 2010, El Safoury et al. 2010)
As you can see, leptin plays a significant role in many different systems of your body, and it's
especially important to fat loss and overall appetite regulation.
Leptin is produced and released by bodyfat and one of its many duties is to signal your brain to the
amount of fat on your body. It is also released in response to eating and tells your brain how much food
you've just ingested. It also responds to exercise intensity and duration, as well as the amount of
chronic inflammation in your body (Suzukawa M et al. 2011).
In other words, any typical diet intervention and/or exercise routine will stimulate a response in leptin.
Since you have at least twice as much leptin as a man, your specific diet approach needs to be nuanced
and designed to work for you as a woman. This doesn't mean you need to eat some wacky exotic food,
it just means a different style of nutrition and exercise (if you choose to exercise) should be followed to
maximize your results.
You have roughly twice as much leptin circulating in your system as a typical man does. Since leptin is
a major metabolic signalling molecule you might think that means you should burn twice as many
calories as a man. But that isn't the case. Typically when there is more of a hormone circulating in the
blood that means it is required to be at that level for some reason, or that the other systems of the body
are 'resistant' to that hormone. In the case of leptin it seems that women are somewhat naturally
resistant to leptin compared to men. Resistance may seem like a harsh word, so instead think of it as it
18

takes a little more leptin to do its job in a woman’s body compared to in a man’s body. And, this
difference is increased with higher bodyfat levels. This is partly why it's difficult for women to start
and stay consistent on a diet long enough to get the results they really want. It's also why severe low
calorie and very strict dieting (AKA “Crash dieting”) doesn't work for women but might actually be
more useful for men.
In two research studies done by Nicklas et al. in 1997 it was shown that leptin falls almost twice as
much in women compared to men. This means that women experience higher leptin highs, lower leptin
lows when attempting to diet. Men don't have these same dramatic swings in leptin as men have lower
natural circulating leptin levels, and when men go on a calorie restrictive diet they don't get as much of
a decrease in leptin. In other words, a man's metabolism won't crash on a severely calorie restricted diet
as easily as it could in women. It also means men won't experience the same feelings of hunger and
cravings for carbohydrates during a weight loss program. This might sound familiar to you if you’ve
ever attempted to diet alongside a male counterpart and noticed how much easier of a time he seemed
to have with it.
The two main differences between men and women when it comes to leptin are:
1. Men seem to have a higher natural sensitivity to leptin and therefore lower natural circulating
blood levels
2. When men go on a very low calorie restrictive diet they experience less of a drop in leptin and
as such their metabolism doesn't crash as easily and they don't get as severe cravings for carbs

To put it another way, women have higher natural leptin, and experience much more dramatic drops in
leptin when dieting. So your highs are higher and your lows are lower. Kinda like being on a roller
coaster with your metabolism and hunger and cravings throughout the dieting process. Does this sound
familiar from the last time you attempted a restrictive diet?!
Recall that one of the main focuses of the Venus Factor program is balance. And in the case of leptin
men have an easier go of it with balancing leptin while dieting. This is why so many diets that have
been written or created and tested on and by men never really work out so well for women. Men can
simply push through a low calorie diet with brute force without experiencing large drops or swings in

19

leptin that cause cravings and metabolic disturbances.
An effective diet program for women must be designed to limit these dramatic swings in leptin in order
to allow you to successfully complete your weight loss program and arrive at your ideal weight.
In order to eliminate these swings in leptin and avoid creating massive food and carb cravings and
metabolic disturbances you can do two things:
1. Increase your sensitivity to leptin
2. Use food itself to restore leptin levels so they never drop too far

Leptin Sensitivity
There are 4 things you can do to increase your leptin sensitivity:
1. Get more sleep
2. Follow a well designed exercise program
3. Use a supplement designed to increase leptin sensitivity
4. Fasting

Leptin and Sleep
As with many processes of the body, a lack of quality and consistent sleep can mess it up, and leptin is
no different. Research shows that a lack of sleep can lead to leptin resistance (Charles LE. et al. 2011) .
A very simple but effective strategy for increasing leptin sensitivity to ensure that you're getting enough
quality sleep. Many people discount the importance of sleep for a healthy body but it cannot be stressed
enough. Good quality consistent sleep is going to make everything work better and feel better, and that
includes your leptin sensitivity. If you're not getting enough sleep, or not getting good sleep you should
definitely put a plan in place to improve your sleep quality.

20

Leptin and Exercise
Just as sleep seems to have an effect on all systems of your body, so does exercise. Research also shows
that a consistent exercise program will improve leptin sensitivity (Guerra B. et al. 2011). This doesn't
mean you need to be lifting big weights like a bodybuilder. Even low intensity non-resistant training
exercise will do it. The bottom line is that exercise is an effective tool for improving leptin sensitivity.
If you're not getting enough exercise (or any at all) then you're missing out on some major fat burning
benefits. This of course is why I've given you the Venus Factor workouts that go with the diet program.

Leptin Sensitizing Herbs
Until recently there have never been any supplements that work directly with leptin. Drug companies
thought that dosing people directly with leptin would be a cure for obesity (as it is in mice) but
unfortunately that doesn't happen in people. As it turns out, having too much leptin isn't the answer.
Improving your sensitivity to the leptin you already have, however, is very powerful for producing a fat
burning effect. There have been a few herbs discovered that can do this and you can find one very
useful supplement that can directly increase your leptin sensitivity. This will be one of your most useful
diet supplement tools for achieving your fat loss goals.
Until these supplement companies started focusing on leptin most supplements were focused on getting
you wired with no regard to leptin sensitivity. This is a very male way of thinking and I'll admit that
even in my past career developing weight loss supplements I never considered that there may be gender
differences between men and women and a reason why women might not want to take the same fat
burner supplements that men do.
Now there is a very good option for you that provides a natural, smooth-feeling energy boost but also
works on improving leptin sensitivity directly. This is a taylor-made option for women that I highly
recommend you take advantage of. I know if there were something this targeted for men I would
definitely be using it. You can learn more about these specific herbs at the end of this manual in the
supplement section.
Leptin and Fasting

21

Periods of short term fasting can help improve leptin sensitivity and reduce bodyfat stores. This doesn't
mean you need to go an entire day without eating but rather practice something I call strategic meal
skipping. You'll find that many of our past Venus transformation success stories incorporated some
form of fasting into their program with great success.
Each of these four strategies can go a long way for improving your leptin sensitivity which will reduce
your feelings of cravings as well as improve your metabolic functioning throughout the dieting process.
Let's face it, dieting is hard enough, and I recommend you use every tool you can to get an advantage
and make the process easier.
The next strategy is unique to the Venus Factor and is part of the metabolic override protocol, and that
is your strategic 'eat up' days, which are not to be confused with 'cheat' days.

22

Liss Graham - Venus Mindset
At the age of 28 and after 2 kids, I was finally able to achieve the
Venus body that I had wanted all my life. My body is better
looking and more functional today than it was when I was 17. I
credit it all to Venus for teaching me how to change my life, not
just diet or workout.

When I started my transformation, I was so unhappy. I knew at
the time I did not like the way that I looked, but had no idea how
it affected everything that I said and did. There was a black cloud
hanging over my outlook and emotions. The body that I dreamed
of eluded me even though I beat my brains out 5 days a week at
the gym and counted calories. I would get to average and
backslide- a never-ending weight roller coaster since the 3rd
Liss Graham

grade. It was incredibly frustrating. No diet or workout ever
taught me a LIFESTYLE like VI has accomplished. I learned

how to just live while keeping up my new amazing body- and not just for 12 weeks or 21 days.
As a whole, my life has improved and climbed to heights that I would have never dreamed of before my
transformation. I was promoted at my job shortly after reaching my ideal Venus metrics. The gym asked me to
teach a Venus workout class which has been very fulfilling in helping other women achieve their body goals.
This has led to guest authoring articles on the Venus website and even creating a blog of my own to help others.
It is also worth mentioning that shopping is enjoyable when you look pretty great in everything that you try on
too!
People treat me differently, especially men. The compliments flow almost daily from strangers and friends alike.
After maintaining for almost 6 months, even the most aloof friends and family are finally asking what my secret
is. They WANT to know how I did it and keep my body. Men say out loud that they wish their wives would work
out with me. Women say out loud that they wish they had my body.
The Venus Factor has not only transformed my outside, but my inside, too, which I never expected. I feel like
there is no unattainable achievement or goal now- I know that my mind or body will not hold me back. If I can
dream it, I can do it. Thanks, Venus.

23

Nutrition Science
Eat-Up Days vs Cheat Days
I want to make a distinction right away about 'cheat' days vs our 'eat up' days. From what I understand,
a cheat day has been promoted to be a day where you eat massively excessive calories well above your
metabolic needs for the day. This has become a bit of a ritual for fitness competitors and bodybuilders
who follow severely restrictive diets then let it all loose on their 'cheat' day. I find this to be an
unhealthy practice for multiple reasons.
First, we can all overeat enough on a given cheat day to undo weeks of dieting. This is clearly just
taking a big step backwards.
Second, I dislike the use of the word 'cheat' because it implies you're doing something wrong or
dishonest. Dieting and managing food is already psychologically stressful enough, there is no reason to
add in things that make you feel like you're doing something wrong on purpose.
To be clear, there is no way to lose bodyfat without creating a calorie deficit. This should not be news
to you. In other words, if you burn 1800 calories today you need to consume less than 1800 calories in
order to force your body to burn up some of your bodyfat in order to make up the difference. This is a
fundamental law of energy balance and fat loss and it does not change.
When men follow a severely calorie restricted diet they don't have as severe of a drop in leptin and
therefore their metabolic rate seems to remain stable throughout the process. Women on the other hand
cannot simply hit it hard, and go super low on calories for as long as they can stand it. Your leptin
levels will fall dramatically leading to metabolic changes that could slow the fat burning process, as
well as leaving you ravenously hungry and craving carbs.
So in your case you must add in strategic 'eat up' days to prevent these dramatic drops in leptin and to
avoid the carb cravings that will come. Most men can push for weeks without having an eat up day, but
through our research and working with (and listening to) 100's of women we've found that women need
to have strategic 'eat up' days much more frequently than men. This means you're only going to be in a
24

deficit for short stretches of time, then eating up to maintenance to restore normal leptin functioning
and avoid any chance of a crash, cravings or a rebound.
Throughout the program you will find that your 'eat up' days can come as frequently as every 3 days
stretching to every 5th or 6th day. The point is that you'll never go an entire week eating in a deficit and
you'll always be able to bring your calories back up to maintenance to reset your system.

'Eating Up' Means Eating at Maintenance
Your daily calorie burn is what we call 'maintenance'. When we say 'maintenance' we are referring to
the amount of calories you burn and eating up to this same amount of calories such that you don't gain
or lose weight but rather you 'maintain' your weight and maintain your metabolism. For example if you
burn 1800 calories today, and you eat 1800 calories today you are eating up to maintenance. This is
what an 'eat up' day is in this program - Eating up to the total amount of calories you burned in a given
day. This is in contrast to a 'cheat' day where you're instructed to eat significantly above maintenance,
in some cases 1000's of calories above maintenance. In my experience having full out 'cheat' days just
leads to a string of days of binge eating that sets you spiralling backwards both physically and
psychologically. And this is because of a phenomenon called “disinhibited eating”.

25

Naomi C – The Venus Mindset
Being a Venus for me is about focusing on being the “fittest” and
“shapeliest” that my body can be. I don’t focus on losing weight, I keep
track of it but only to know it, like knowing my height. When it comes to
the Venus body it is all about inches and how I feel and look in my
clothing and in a bikini.

Living the Venus lifestyle for me is not about denying myself what I enjoy
eating but finding balance in my diet by eating what I like within my
chosen calories and macros. Knowing your number and staying within it
sounds so hard at the beginning of the Venus journey but I came to realize
quite quickly how freeing it is to know exactly how much I can eat and
still achieve my goals. I look at my body as a very complex and beautiful
system that needs nourishment and encouragement to flourish at its
optimum potential. Food, like money, has no power of its own only what
I give it. I choose to give food the power to create my best body.

“Clean eating and heavy lifting” is what I strive for every week. The
workouts are set out in such an easy to read and learn format with videos
Naomi C

to show proper form. These workouts are the core of what I feel makes
Venus and Adonis unique, I lift as heavy as I can for all the exercises and

when I am done I know that my body is evolving into its best shape.

26

Disinhibited Eating – 'Good Food' vs 'Bad Food'
Thinking Must Go
Disinhibited eating comes from the belief that there are 'good' foods you
should always be eating and 'bad' foods you should never eat. I don't
believe in good vs bad foods and I think that all foods have their place even
in a weight loss program. Research shows us a psychological phenomenon
that happens when a person who believes they have eaten a forbidden or
'bad' food. They go into a state of 'disinhibited eating' where one step over
the forbidden lines leads to an all out feeding frenzy (Lemmens SG Et al. 2010, Stirling and Yeomans.
2004). You might have experienced this at some point when you've been dieting or 'watching' what you
eat in the past. The scenario goes something like this. You're on a diet, and you've been 'good' for
almost an entire week, only eating 'healthy' foods like salads, veggies, some fruit, lean protein sources
but no grains, no sweets, no processed or 'junk' foods. Then one day you're out with some friends and
instead of opting for a salad you indulge and join everyone for a slice of pizza. Well now that you've
crossed the line into forbidden food territory all bets are off, and that one slice of pizza turns into five
slices AND a quart of ice cream for dessert afterwards AND chocolate. After that first slice of pizza
your inner voice is saying, “Well you've done it now, that pizza was in the forbidden bad food zone and
now that you've crossed the line there is no looking back for today...today is lost so might as well go all
out and eat the rest of the pizza AND the ice cream AND the chocolate and we'll get back on track
tomorrow.”
If this sounds familiar to you then you've experienced disinhibited eating. But the only way to
experience an all-out eating frenzy is by having the belief in your mind that there are in fact good vs
bad foods. I want you to work on eliminating this belief in good vs bad food and instead to view food
from a standpoint of total calories. It is the total calories that you consume that will determine your
weight loss success and it really doesn't matter where those calories come from as long as you're hitting
your calorie targets for your personal weight loss goal.

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