Cresto Narang Wealthfront.pdf
market. In addition, for the moment, governments are not clients, but they may become it
in the future.
From 1 to 10, the threat from government ranks at 6 out of 10 and, if the market becomes
more important, this threat will become more serious.
126.96.36.199.1.6 COMPETITIVE RIVALRY
The competitive rivalry is not very high because the market has exponential growth
opportunities and there is a lot of room to differentiate. In addition, the barriers to entry
and exit are still reasonably low.
At this point, the competitive rivarly is medium and ranks at 6 out of 10, but this will
definitely become more important if the market become bigger and more populated.
The threat from substitute is, at this point, the most important. In fact, substitutes are very
large companies and they might become entrants if the market proves to work.
188.8.131.52.3 KEY SUCCESS FACTORS
The key success factor is to win the resistance from investors, who may not accept the fact
that their money are invested by an algorithm (this is particularly true during financial
periods of financial turmoil). If this can be achieved, than marketing investments will be key
in attracting normal people that might be interested by the low entry account and low