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MOD ENG Portfolio Ruggero Pane .pdf



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Hello, I am Ruggero.
I am from Palermo and I was born
on May 7th, 1997.
I’m studying Visual
Communication at the Academy
of Fine Arts in Palermo.
In this portfolio, I introduce
myself and my work.
Hope you enjoy!

contacts
be behance.net/ruggeropane
fb facebook.com/ruggeropane
tel +39 327 1327 309

interests

design

education and training
academy of fine arts
graphic design

palermo
2010 - 2015

palermo
2015 - now

palermo
2013 - 2016

work experiences
freelance
2015 - now

theatre

professional skills

secondary school
classical studies
diploma

international
academy of musical
performing arts
diploma

photography

80%

photoshop

90%

illustrator
lightroom

50%

indesign

80%

premiere

80%

languages
99%

italian
english

80%

music

graphic design
/ academical work
2016

2017

my monogram 6
white is a kind of black poster 7
typographic study 8
wolfgang weingart monography 9
animals logos 10
typographical cd cover 11
palermo pictograms 12
posters a tea for two / a tea for all 13

/ professional work
2015
2016

2017

t-shirts for kids and tourists 15
kensington gardens playbill and flyer 16
torrelettra playbill and flyer 17
italkali restyling 18
mybee logo 19
atlantis logo and pictograms 20
little shop of horrors advertising campaign 21
rimborsami tu logo 22
retrogusto logo and icons 23

photography
/ academical work
2016

identity 25
old people portraits 26
new horizons 27
cupid and psyche 28
facci mangiare 29

© 2016 - Ruggero Pane | “Think” - Graphic designed as a tribute to the italian visual designer Giancarlo Iliprandi.

/ graphic design / academical work

C85/M73/Y0/K0
C78/M47/Y0/K0
C73/M67/Y0/K0
C51/M58/Y0/KO

my monogram

C41/M0/Y69/K0
C44/M0/Y45/K0
C0/M59/Y94/K0
C0/M30/Y92/K0

The monogram is generated by a symbol
created by folding.
These are some colour palette tests,
the pattern might be applied in the
merchandising.

6

white is a kind of black poster

Based on the quote by Ludwig
Wiggtenstein, “white is a kind of black”,
The content of this poster is a fusion
between italian word “bianco” - white and italian word “nero” - black.

7

rectangular grid

minimum elements used

squared grid with a g

The goal was to create some typos using
two minimum elements.
The proposal uses lowercase and
uppercase letters.

typographic study

squared grid

rectangular grid with a r

8

Booklet for a designer to tell about his life
and his projects. That is about Wolfgang
Weingart and the layout evokes his style.

wolfgang weingart monography

“What’s the use of being legible, when nothing inspires you to take notice of it?”

9

animals logos

Project of logos representing animals.
Starting from a photograph and some
sketches, it is a simplification that
determinates these symbols.

10

typographical cd cover

The goal was to design a cd cover
using only fonts and colours. This is a logo
for “Little shop of Horrors”
evoking the appearance of a carnivorous
plant, the main character of the show.

11

palermo pictograms

These are some pictograms about
symbols of my city, Palermo, in white and
black and colour version both.

12

psoter a tea for two / a tea for all

The aim of the project was to design
a poster sequence of some
meetings about Visual Communication
Design for the event called “A tea for two
/ A tea for all”. These posters are based on
a system of tea bags in a cup.

13

© 2017 - Ruggero Pane | “Oadv” - Graphic design for Overalls Adv, a visual communication studio.

/ graphic design / professional work

t-shirts for kids and tourists

Illustrations for “Colori del Sole”, a sicilian
clothing brand for tourists and especially
for kids.

15

kensington gardens playbill and flyers

Posters and flyers for “Kensington
Gardens”, a theater show produced by
Altra Scena Management, on stage at
“Sala Uno Theatre” in Rome.
The playbill layout project is based on a
fusion between K and G.

16

torrelettra playbill and flyer

Posters and flyers for the show “Torre
Elettra”, a production on stage at the
Brancaccino Theatre in Rome
Starting from the italian meaning of
“torre” (tower), lettering is designed to
remember it.

17

Current logo

Proposed logo

Fino

Sale di Sicilia è il solo marchio
che garantisce la naturale
ricchezza e purezza del sale
dei giacimenti salini siciliani.

Sale di Sicilia è il solo marchio
che garantisce la naturale
ricchezza e purezza del sale
dei giacimenti salini siciliani.

Fino

Fino

ITALKALI S.p.A.
Via Principe Granatelli, 46 90139 Palermo
Stabilimento di:
Petralia (PA)
Racalmuto (AG)
Come indicato nel lotto di produzione

purezza più benessere�

purezza più benessere�

PRODOTTO E CONFEZIONATO IN ITALIA
PRODUCT OF ITALY - PRODUIT EN ITALIE
HERGESTELLT IN ITALIEN

Stabilimento di:
Petralia (PA)
Racalmuto (AG)
Come indicato nel lotto di produzione

PRODOTTO E CONFEZIONATO IN ITALIA
PRODUCT OF ITALY - PRODUIT EN ITALIE
HERGESTELLT IN ITALIEN

purissimo.
da puro [pù-ro] agg. sost. m. s. �
si dice di materia non mescolata ad altre �
che ne alterino le caratteristiche o i pregi.

1000 g

UN PIZZICO DI CURIOSITA’
Gli uomini primitivi non conoscevano �
l’uso del sale. Si ritiene che la scoperta sia �
avvenuta solo qualche millennio fa,�
ma dopo aver provato il posto dei cibi �
insaporiti con il sale, non se n’é potuto più fare �
a meno. Solo a Marind, in Nuova Guinea,�
il suo uso è ancora oggi praticamente �
sconosciuto.

ITALKALI S.p.A.
Via Principe Granatelli, 46 90139 Palermo

CONSERVARE IN UN LUOGO FRESCO E ASCIUTTO AL RIPARO DALLA LUCE.

Fino

CONSERVARE IN UN LUOGO FRESCO E ASCIUTTO AL RIPARO DALLA LUCE.

Fino

purissimo.
da puro [pù-ro] agg. sost. m. s. �
si dice di materia non mescolata ad altre �
che ne alterino le caratteristiche o i pregi.

MECCANICAMENTE PREDETERMINATO

CONSERVARE IN UN LUOGO
FRESCOE ASCIUTTO
AL RIPARO DALLA LUCE

1000 g

1000 g

CONSERVARE IN UN LUOGO
FRESCOE ASCIUTTO
AL RIPARO DALLA LUCE

UN PIZZICO DI CURIOSITA’
Gli uomini primitivi non conoscevano �
l’uso del sale. Si ritiene che la scoperta sia �
avvenuta solo qualche millennio fa,�
ma dopo aver provato il posto dei cibi �
insaporiti con il sale, non se n’é potuto più fare �
a meno. Solo a Marind, in Nuova Guinea,�
il suo uso è ancora oggi praticamente �
sconosciuto.

1000 g
MECCANICAMENTE PREDETERMINATO

1000 g

1000 g

Fino

Current brand

Proposed brand

Current symbol

Proposed symbol

Packaging version 1

Positive/negative version of proposed logo

Ingredienti: Sale di Sicilia estratto �
dai giacimenti salini sotterranei siciliani, �
potassio 0,005%. Antiagglomerante E536. �
Apporto di iodio per cento grammi �
di prodotto: 3 mg.�
Ingedients: salt, potassium iodate 0,005%,�
anticaking agent E536.�
Ingredients: sel, agent-agli aglomérant E536,�
iodate de potassium 0,005%
Zutaten: Aiedesalz, trennmittel E536,�
Kalinmjodat 0,005%.

Packaging version 2

Respect area of the logo

Italkali S.p.a. is an Italian company leader
in the production of alkaline salts.
This is a simplification of the brand and
a study to make it more modern creating
a connection between the logo and the
symbol.

italkali restyling

Ingredienti: Sale di Sicilia estratto �
dai giacimenti salini sotterranei siciliani, �
potassio 0,005%. Antiagglomerante E536. �
Apporto di iodio per cento grammi �
di prodotto: 3 mg.�
Ingedients: salt, potassium iodate 0,005%,�
anticaking agent E536.�
Ingredients: sel, agent-agli aglomérant E536,�
iodate de potassium 0,005%
Zutaten: Aiedesalz, trennmittel E536,�
Kalinmjodat 0,005%.

18

bee = architect

mybee

Symbol and logotype for “Mybee”, a social
network project dedicated to the world
of architecture. The symbol is thought
as a fusion between a bee and a pencil
(both metaphor of the role of architect).
This social was thought as a big hive.

mybee logo

project

19

atlantis logo and pictograms

Logo and pictograms –
smoking area, wifi, bar, VIP area, male
and female restrooms – for “Atlantis”,W a
slot, video lottery and casino room,
located in Palermo. A recurring element
of this project is the triangle.

20

little shop of horrors advertising campaign

Advertising campaign, billboards, posters
and flyers for “La Piccola Bottega degli
Orrori” (Little Shop of Horrors), produced
by International Musical Academy, with
an illustration for the carnivorous plant
and the lettering.

21

rimborsamitu
il tuo rimborso aereo facile

rimborsamitu
il tuo rimborso aereo facile

Symbol and logotype for “RimborsamiTu
- il tuo rimborso aereo facile” (your easy
air refunds). A company dealing with air
reimbursements. This symbol is a credit
card swiping into a paper airplane.

rimborsami tu logo

rimborsamitu
il tuo rimborso aereo facile

22

BRASSERIA | PANINERIA | PIZZERIA

Appetizers

Coca-Cola

Pizzas

Hamburgers

Pastas

Pizza bread

Grilled meat

Salades

Sandwiches
with meat

Wraps

Sandwiches with
cured meats

Cutting board
with cured meats

White wine

Sweets

Red wine

Water

Beers

Symbol, logo and icons for “RetròGusto”,
a brasserie in Palermo.
The project starts from the plan of the
square near it. The square became a
dynamic symbol using as an icon for
every kind of dish they cook.

retrogusto logo and icons

BRASSERIA | PANINERIA | PIZZER

23

© 2016 - Ruggero Pane | Ortigia, Sicily

/ photography / projects for the academy and personal

identity

The projects focuses on the contrast
between negative and positive spaces
that determines the identity of the reality
and its geometry. Photograph series is
thought as a collage with a very visual
and graphic impact.

25

old people portraits

Portraits of sicilian old people reflecting
their habits. The locations are some
old little town of Sicily (Gangi, Petralia
Sottana and Noto).

26

new horizons

This photographic project want
to be a positive vision about the
relationship between human being
and nature, through the black, symbol
of oil, and a flower, symbol of nature.
The inspirations of this photos are
the 60s great photographer Robert
Mapplerthorpe and the contemporary
photographer Mustafa Sabbagh.

27

cupid and psyche

This project is a tribute to “Amore e
Psiche” story (Cupid and Psyche), from
“Metamorphoses” by Lucius Apuleius.
These shots represent the moment when
Psyche is corrupted by her erotic sense
and she is forced to go against her nature
(a soft parallelepiped, a box) to know the
lonely Cupid, in love with her.

28

facci mangiare

The concept of these portraits was to
represent the connection between
Palermo people and their local food.
Food is expressed through faces with
colourful make-up. These models,
because of their physical characteristics,
remind to typical food as “pasta al forno”,
“cassata”, “cannolo”, “gelo di melone”,
“nero di seppia”, “panino con la milza”
and “arancina”.

29

2017 / Ruggero Pane

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