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Camargo HealtcareEng Short .pdf



Nome del file originale: Camargo HealtcareEng_Short.pdf

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MARKET RESEARCH COMPANY

RESEARCH IN THE HEALTHCARE SECTOR

___________________________________________
AREA OF STUDY

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Development and launch of medical devices and diagnosis material

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Development and launch of new services to improve patients’ life

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Pricing and reimbursement strategies: launch price strategies for drugs and medical devices

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Development of drugs sold on prescription and OTC

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General environment and health policy (environmental study)

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Observational communication studies

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Studies on market access landscape for community and hospital based drugs

Project management: In-depth interviews

Background
& objectives

Project
definiion

Product
cards &
guidelines

Fieldwork

Delivery of
results

METHODOLOGIES
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In-depth face to face interviews, Capi and Papi

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In-depth telephone interviews

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Cati interviews

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Self-completed questionnaire

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Semiology and language analysis

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Ethnography Study

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Mystery shopping

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Focus groups

TARGET
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Physicians (office-based and hospital-based) and GPs

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Pharmacists
Camargo Research, Via Salaria 212 – Monterotondo, Rome, Italy
Tel. +39 06 56567934 Fax +39 06 92942081
www.camargoresearch.com – info@camargoresearch.com

Product
development

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Nurses

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Surgeons

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Patients, caregivers and consumers

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Opinion leaders

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Payors or payors advising KOLs

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Hospital managers and technicians

English and Italian speaking respondents

DELIVERABLE
Digital audio and video recordings; content analysis including key learning, information for
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strategies, planning and creation of roadmaps; Italian and English scripts; Excel database with
closed and open questions; fieldwork updates.

RESOURCES
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Computerized workstations for telephone interviews carried out with CATI methodology;

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Network of trained professional interviewers located all over the country;

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Equip of consultants specialized in the conduction of motivational interviews in the
healthcare sector;

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Reliable and high-quality facilities to market research companies and bodies in the main
Italian cities, Milan, Rome, Florence, Verona, Naples, Bari;

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Experienced

in

consulting

services

and

acting

as

a

CRO

(Contract

Research

Organization) planning and carrying out international projects based in public hospitals;
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Experienced in dealing with Ethical Committees within public hospitals for healthcare projects;

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Spanish and English mother tongue researchers among our team to best communicate and
support our clients and partners in Europe and Worldwide;

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Simultaneous translators;

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Wide databases of hospitals, physicians (GPs or specialists), pharmacists and opinion leaders
organized by research keys including specialty, years of practice, numbers of patients treated,
geographical area;

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We operate both as Italian partner in international studies co-ordinated by leading market
research companies, and as structure responsible for the co-ordination of international
researches commissioned to Camargo Research by Italian and foreign Clients.

2019 © copyright Camargo Research – all rights reserved

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Contacts
Camargo Research
Via Salaria, 212
Monterotondo (Rome) – Italy
Italy P (+39) 06 56567934
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Italy M (+39) 320 92942081

Lisbeth Yepes
Head of International Department
lisbeth.yepes@camargoresearch.com

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2019 © copyright Camargo Research – all rights reserved

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