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Camargo HealtcareEng Short.pdf


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MARKET RESEARCH COMPANY

RESEARCH IN THE HEALTHCARE SECTOR

___________________________________________
AREA OF STUDY

H
H
E
A
L
T
H
C
A
R
E
E
X
P
E
R
I
E
N
C
E

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Development and launch of medical devices and diagnosis material

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Development and launch of new services to improve patients’ life

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Pricing and reimbursement strategies: launch price strategies for drugs and medical devices

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Development of drugs sold on prescription and OTC

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General environment and health policy (environmental study)

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Observational communication studies

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Studies on market access landscape for community and hospital based drugs

Project management: In-depth interviews

Background
& objectives

Project
definiion

Product
cards &
guidelines

Fieldwork

Delivery of
results

METHODOLOGIES
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In-depth face to face interviews, Capi and Papi

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In-depth telephone interviews

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Cati interviews

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Self-completed questionnaire

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Semiology and language analysis

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Ethnography Study

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Mystery shopping

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Focus groups

TARGET
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Physicians (office-based and hospital-based) and GPs

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Pharmacists
Camargo Research, Via Salaria 212 – Monterotondo, Rome, Italy
Tel. +39 06 56567934 Fax +39 06 92942081
www.camargoresearch.com – info@camargoresearch.com

Product
development