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TVAAG 16 17 EBOOK 9.pdf


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AUSTRALIA
STATSBOX

AUSTRALIA
TERRITORIES

POPULATION 23,933,824
TV HOUSEHOLDS 8,659,522
TV PENETRATION 100%
HOUSEHOLD SIZE 3.5
CABLE TV PENETRATION 35%
DTT PENETRATION 96.5%
SATELLITE TV SUBSCRIBERS
100,000

MULTICHANNEL HOMES
3,000,000

MULTICHANNEL
PENETRATION 36%
NON-TERRESTRIAL TV
CONNECTIONS 3,000,000
INTERNET PENETRATION 92%
BROADBAND SUBSCRIBERS
12,534,028

FIXED BROADBAND
PENETRATION 72%
INTERNET-CONNECTED TV
PENETRATION 31% of households
PVR PENETRATION 56.8% of
households

SMARTPHONE PENETRATION
74% of Australians aged 16+

MOBILE BROADBAND
PENETRATION 54%
TABLET DEVICE PENETRATION
47.8% of households
SOURCES:
-Asia Pacific Multichannel TV 2016, by CASBAA
-Australian Bureau of Statistics
-Australian Multi-Screen Report 4Q 2016 from OzTAM
-OzTAM Universe Estimates 2Q 2016 – Individuals
-Internet Live Stats, Internet Users by Country (2016)
-Multichannel Television Advertising in Asia,
Countries, Australia, by CASBAA
-SNL Kagan APAC OTT

Although linear TV in early 2015 was
still adopted by 88% of Australian
households, the figure is falling
gradually, and the advent of OTT viewing
as well as IPTV offers from Telstra’s new
bundled video and broadband services
and other major ISPs will see a more
rapid shift from liner to time-shifted TV
in coming years, especially since Netflix
entered the market.
Foxtel has seen steady revenue growth
during the last few years but the
company has struggled to increase payTV penetration in Australia, even with
competitively priced basic packages as
low as AUD$10 per month.
Ooyala reported that Australian
households that subscribe to SVOD
services have increased the number
of services to 1.7 from 1.5 since
2015. More than 2.7 million new active
subscribers came in at the end of June
2016, an increase of 46% compared to
the same period a year ago.

4 | tva plus ANNUAL GUIDE 2016/2017

Telstye found that the total number of
paid SVOD subscriptions will double
to 4.1 million in mid-2019, a huge
rise from the 1.9 million subscribers
in June 2016, totally exceeding payTV subscriptions. However, as of June
2016 pay-TV has a total of 3.3 million
subscribers and continues to enjoy a
healthy revenue lead over SVOD.
Roy Morgan Research found Netflix
the clear market leader, followed by
local SVOD services Stan and Presto.
Both Australian services have been
growing faster than Netflix in the past
12 months, primarily as the “second
SVOD” service in homes. About 20%
Netflix customers have more than one
SVOD service.
Gender Matters
In December 2015, Screen Australia
launched a five point AUD$5 million
plan over a three-year span for Gender
Matters, a suite of initiatives addressing
the gender imbalance within the
Australian screen industry. With 32%
of women working as producers, 23%
as writers and only 16% as directors,
the imbalance is most notable in the
traditional film industry. The five point
plan included an immediate $3 million
allocation of jump-start funding to get
female-led projects production ready
within two years, and a further AUD$2
million of support for placements,
distribution incentives, marketing and
industry networking.
Gender Matters’ launch of the
Brilliant Stories and Brilliant Careers
programmes garnered huge success,
receiving a record-breaking 452
applications, the most applications ever
received for any funding programme.
When the 58 recipients of these two
programmes, it marked the largest
cohort of projects funded in a single
day in the agency’s history. A combined
45 story ideas and 13 industry projects
led by Australian women shared in more
than AUD$3 million of funding.
Gender Matters’ final two steps were
unveiled in August 2016, namely Better
Deals and Attachments for Women, at
the MIFF 37°South Market in Melbourne.
Better Deals is a $1 million pilot
programme, creating a new incentive for
distributors considering quality femaledriven feature film projects. Screen
Australia matched the distributor’s
minimum guarantee of AUD$100,000
or more (up to AUD$300,000), provided
as a grant contribution towards the
marketing of the film. Attachments
for Women is run in conjunction with
the existing Production Investment
Programmes. It requires that all
scripted drama projects that receive
more than AUD$500,000 from Screen
Australia to have a compulsory, paid
female attachment position built into
the budget.

Key Developments
The fifth-annual Asian Animation Summit
(AAS) will take place in Brisbane,
Australia from November 22 to 24.
Organisers are anticipating roughly
200 attendees taking part at this
year’s event, which is designed to
attract producers of animation who
are interested in co-producing projects
with partners in Asia-Pacific, as well
as broadcasters, distributors and
investors from the region and beyond.
Over the course of the three-day event,
24 projects from Australia, Korea,
Malaysia, Thailand and elsewhere in
Asia-Pacific that are brand-new to the
market and looking for financing and
partners will be presented.
Thirteen Australian documentaries were
shown at the 2016 Hot Docs Canadian
International Documentary Festival,
including eight feature documentaries
and five shorts (as well as a music
video from an Australian director).
Putuparri and the Rainmakers, winner
of the 2015 CinéfestOZ Film Prize, had
its international premiere at the festival
and was shown as part of the Made In
Australia programme.
In April 2016, Network Ten, Nine
Network and Seven Network announced
the launch of a new joint venture
marketing company, Think TV, aiming
to persuade advertisers to continue to
invest in free-to-air television. For the
first time the two television sectors
will be aligned under a new industry
body to promote television’s scale and
effectiveness for advertisers across all
screens.

FREE–TO–AIR
AUSTRALIAN BROADCASTING
CORPORATION
ABC Ultimo Centre, 700 Harris Street
Ultimo 2007, GPO Box 9994
Sydney NSW 2001
Tel: +61 2 8333 1500
Fax: +61 2 8333 5344
Website: www.abc.net.au
NETWORK TEN
1 Saunders Street, Pyrmont NSW 2009
GPO Box 10, Sydney NSW 2001
Tel: +61 2 9650 1010
Fax: +61 2 9650 1111
Website: www.tenplay.com.au
NINE NETWORK
(NINE ENTERTAINMENT CO.)
Level 6 , Australia Square
264 George Street
Sydney NSW 2000
Tel: +61 2 9965 2096
Website: www.ninemsn.com.au
PRIME7
New England, Highway,
Tamworth, Australia, NSW 2340
Tel: +61 2 6761 9777
Website: www.prime7.com.au
Email: info@prime7.com.au

SPECIAL BROADCASTING SERVICE
(SBS)
14 Herbert Street, Artarmon
Sydney, NSW 2064
Tel: +61 2 9430 2828
Website: www.sbs.com.au
Email: comments@sbs.com.au
SEVEN NETWORK LIMITED
38-42 Pirrama Road,
Pyrmont, Sydney, NSW 2009
Tel: +61 2 8777 7777
Website: www.seven.com.au
Email: lsavage@seven.com.au
SOUTHERN CROSS MEDIA GROUP
Southern Cross Austereo
Level 2, 257 Clarendon Street
South Melbourne VIC 3205, Australia
Tel: +61 3 9252 1019
Fax: +61 3 9252 1270
Website: www.southerncrossaustereo.com.au
WIN TELEVISION
Unit 17, 26 Ipswich Street, Fyshwick Act 2609
Fyshwick Act 2609
Po Box 500, Fyshwick Act 2609
Tel: +61 2 6234 5699
Website: www.wintv.com.au

PAY-TV
AAPT
Level 23, 680 George Street
Sydney, NSW 2000
Tel: +61 2 8277 5405
Website: www.aapt.com.au
BBC AUSTRALIA
Suite 1, Level 1
35-51 Mitchell Street
McMahons Point,NSW 2060 Australia
Tel: +61 2 9744 4500
Fax: +61 2 9870 7317
Website: www.bbcaustralia.com
FETCH TV
61 Lavender St, Milsons Point.
NSW 2061
Website: www.fetchtv.com.au
Email: contactus@fetchtv.com.au
FOXTEL
5 Thomas Holt Drive, Level 4
North Ryde, Australia, NSW 2113
Tel: +61 2 9813 6000
Fax: +61 2 9813 7110
Website: www.foxtel.com.au
Email: corporateaffairs@foxtel.com.au
IINET LIMITED
502 Hay Street,
Subiaco, Perth, WA 6008
Tel: +61 8 9214 2222 /
+61 8 9214 2207
Website: www.iinet.com.au
Email: sales@iinet.net.au
bizsupport@iinet.net.au
OPTUS TV
Suite 408, 15 Lime Street
Sydney, NSW, 2000
Tel: 13 0044 3012
Website: www.optus.com.au
Email: support2@obcsydneynorth.com.au
SBS TELEVISION
14 Herbert Street
Artarmon NSW 2064
Tel: +61 2 9430 2828
Website: www.sbs.com.au
Email: comments@sbs.com.au